About & Credits

About This Project

- This project is currently still in development. - In a digital-first world, AICHE dares to be offline. For this international campaign, we translated their philosophy into a visual odyssey, capturing the transition from gritty city streets to an ethereal paradise. Shot on Arri with 16mm film emulation, the film evokes a raw, tactile nostalgia that underscores the brand’s exclusivity. It shifts the perception from streetwear to high fashion, proving that true luxury is found in the real world, not the feed.

Project Credits