Zilveren Kruis - Smeer 'm!
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About & Credits
About This Project
For the 2026 Summer and skin cancer awareness campaign, Zilveren Kruis took a new direction. Instead of a standard commercial, a short film was built around the concept, which was in turn cut into viral social media snippets. A new and refreshing direction for the commercial campaign.
Project Credits
TitleSmeer 'm!
DirectorGora Mboup
Year2026
ConceptTim Boom & Giuseppe du Crocq
ProducerRaphael Hogers
DOPJuri de Wolf
GafferWiegert de Vries
Production Design & Art DirectionJoep Niewenweg & Daan van de Gender
AgencyYUNE
EditorJesse Loef
Sound Design & MixMelle Posthuma de Boer
Sound MixHannah Abrahams
Sound RecordingTing Feung Cheung
1st ADYassin Veenendaal
PAShima Dotinga
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